Roel Creative approached the project with market segmentation and data gathering as the first step. This research is critical to get those paying customers and supporters to help escalate your business. During this phase, we have been targeting Australian users before, and we thought that widening the market could potentially increase our reach and success rate. And so, we have added the United States and the United Kingdom to our targeted location for our next crowdfunding campaign.
We have also been targeting different people and persona. In the end, we have narrowed down the market segments to come up with our primary market. Roel Creative has used Facebook Audience, current website data, sales data, and customer demographics data. After we finished market segmentation, we have created a layout and content optimization. We created a wireframe for the landing page, execute it, and optimize the crowdfunding page on Indiegogo.
Next, we use Facebook for marketing and outreach. We ran ads. We published posts with a sales pitch. We’ve found the potential Facebook pages where our target customers hung out and collaborated with their administrators. We've also created two types of post: link and engagement with the major roles to either encourage, entertain, or educate our target users while driving traffic or engagement.
Then, we've run an influencer outreach and built a relationship with influencers. Kim, the CEO of Spielgaben, have started sending them a collaboration proposal after we have submitted a list of blogs and influencers that we knew would help us make the campaign a success.
Next, we incentivize these influencers. We have found out that the best thing for Spielgaben to escalate and to increase awareness is by getting reviews from educators and parents. And that’s what we did, but with a little twist. We gave free Spielgaben sets to help them test it firsthand to their kids and see if it works or not so they could create an honest review. Fortunately, a fantastic product like Spielgaben inevitably produced positive results for kids’ learning and play.
Finally, once the posts about Spielgaben made by themselves were live, we asked them to help us spread the word about our crowdfunding campaign by putting it on the review post and sharing it on their social media profiles. And since we have been continually building relationships with them, these blogs help us anytime we have new campaigns and promotions.