Once we receive the instructions on the topic, we will assign it to a writer with experience on the subject matter. The writer will dedicate time to research on the topic to make sure information is updated. Keywords will also be provided to the writer.
Then the writer will create an outline of the article which will be the basis for the structure of content. We encourage our writers to be creative.
Some will start writing the body of the article to get a better feel for the content. This way the writer would be able to craft a more effective introduction and conclusion.
The first draft is proof-read, checked for grammar and spelling errors and undergoes Copyscape. The writer will also verbalize the content as if he or she were public speaking.
The idea is to make sure the article resonates with the reader. If the writer can’t understand the content, neither will the reader.
Every time the article is edited or re-written, it undergoes the same Quality Assurance procedures.
We also review the structure to make sure it is easy to read and navigate through.